Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. The main text content on the page must be unique to avoid Google’s page quality algorithms. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.”

Which SEO tactics pay the greatest dividends?

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. Rankings in SEO refers to a website’s position in the search engine results page.

Edit, proofread and aim for readability

Real SEO is all about helping Google understand the content of your website. It's about steering, guiding and assisting Google. Not manipulating it. Readability has never  been  more important. If you are not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Google's SEO Starter Guide states that "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a good practice.

It's easier when you look at an example

The page title and URL are two of only a few elements that are present for a user to view within the search engine results page. It's fair to say that they have a huge impact on the click-through rate from the SERPs. Organic search is a powerful channel for getting new customers, but SEO is not a one-time investment, and it will not magically fix your marketing challenges. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranked.  Gaz Hall, an SEO Expert from the UK, said: "The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. "

Keep Your Content Simple

Google's web indexing system favors recently updated content, especially for time-sensitive searches. Internal linking is  the  process of linking one page to another on your site. This is done in a few ways, including your navigation menu, sidebar links, and links inside the page content to other pages on your site. When content is optimized for SEO before it goes live on the web, it will be ready for searchers and rank higher on the SERP from the moment of publication. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites.