Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Prioritize keywords and phrases, plurals, singulars and misspellings.

Anchor text is still a huge ranking signal

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Google is showing Context is King when it comes to indexing people in Google's Index. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload?

Add BreadCrumbs To Improve Navigation

Search engines don’t like familiar or generic content. Another tip is to make sure you do your research and examine which terms to target before you set out. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description.

Focus on performance, user experience, and content

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. According to Gaz Hall, a UK SEO Consultant : "Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. "

Create fresh content

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Unique content signifies quality. Updating content across a site should be a priority as Google rewards fresher content for certain searches. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does.