Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO.

Analyze your current website

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: It’s important to monitor the backlinks your site is accumulating

Create Silos For Your Website

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. The searchengines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way.

Use your outreach skills

According to Gaz Hall, a UK SEO Consultant : "If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits." Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none.

Create high-quality content on a recurring basis

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. For experienced marketing teams, the content creation process has become a high-level assembly line. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents.

Start mapping your SEO needs to pages

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Unique content signifies quality.