Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own.

Build backlinks

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries.

Make that list bigger!

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. SEO is about providingvalue, not tricking search engines into ranking you higher. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Rankings in SEO refers to a website’s position in the search engine results page.

Determining the goal for the site

The focus on the right audience and the right content brings the understanding of the content that they are more likely to consume. One of the basic tools for a SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Producing content for search engines is also content marketing, list building, and relationship marketing. Gaz Hall, a  UK based SEO Specialist , commented: "Since Google is the number one search engine in the world, it is the leader in determining which websites are most relevant to search words and terms."

Assessing Historical Progress

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! That what keywords  are most popular in each country you are targeting, and optimize pages accordingly in your country's section of your website. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. We all know that getting backlinks (aka inbound links) from trusted websites is a great way to give your site's search rankings a boost. However, there's also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your rankings could suffer. This is known as "negative SEO." (In some cases, spammers will purposely direct lots of low-quality links to your site in order to cause negative SEO.) Fundamental search engine optimization never changes. You only have three things to work with: content, links,