If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site.
Create great content that people want to link toMake sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Links back to your site from elsewhere online are an important way to improve your search ranking; User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. On-site optimization is all about publishing awesome stuff in the first place. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else.
Frequently Update Content/BlogsThe biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. Anchor text diversification is all about not having the text links. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy.
Structure your contentTake a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further.A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years.
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However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far.
Use Semantic Markup To Improve RankingWhen it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches.
Mobile and SEOThere is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer.