To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. A Google research recently revealed that four out of five users trust search engines for local searches SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google.
Crawling and Indexing
Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research.
What industry jargon is common among your buyers?
Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. How do site changes effect SEO?Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings. You can speed up the process of getting useful links by connecting with content curators.
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. " Do your maths - its one of the primary resources for this sort of thing.Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it.
The goal for your pages
Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Essentially Google needs you toproperly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.
Measure which strategies provide the most benefit, refine and continue
Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Google may penalize specific tactics, but they will never penalize quality. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Google, now more than ever, don't just want more content, they want content that they feel is quality. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages.