Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. One of the most time-consuming parts about link-building is actually finding places that will give you links. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.
Audit Your Site To Improve It’s Performance
A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile.
Add a ton of value to your clients
Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. How do you add content to Google? Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content.
It Doesn’t End After Publish
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for." Do your maths - its one of the primary resources for this sort of thing.In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site.
Implement responsive design
Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service.
Blog posts shouldn't only contain text
Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Top-ranking webpages in Google have shorter URLs.