Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information.

What Is a Keyword’s Weight?

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do.

Think of ways to stand out from the crowd

So what it does it take to achieve a high ranking on Google? Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space.

Find posts that aren’t linked to

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Seeing which sites are currentlyranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure.

Identify What’s Working and What Isn’t

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text.

Monitor the evolution of your search results

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Content is written in amanner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website.