SEO and Pandas

شنبه 23 دی 1396

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. Link building is also spreading brand awareness and capturing referral traffic. SEO is alive and well, and its just as powerful as it ever was. If you create high-quality pieces of informative content on your website page-to-page, you will rank. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful.

The role of SEO

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential.

What Keywords Are Not

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. You should see improvements in website traffic, a key indicator of progress for your keywords. Using structured data, you can serve Google your address details in the most convenient way. SEO in Goole is here. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource.

Is there any significance to “Off page optimisation”?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount." Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother.

Keep Your Content Updated

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash.

Check for 301 and 302 redirects

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Higher rankings in the first few results are critical to visibility.

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    Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Meta description tags can influence click-throughs but aren't directly used for rankings.

    Feedback driven SEO

    Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that.

    Be mindful of structure

    With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Most SEO consultants are looking to build backlinks. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.

    Researching for Searcher Intent

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly." Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. If you’restruggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors.

    Dissecting Your SEO Competitors

    Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Always remember, “Content is King”.Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content.

    How Should You Use Search Activity Data?

    Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all
     different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates).

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    Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link When youare creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind.

    Optimize images with your key term

    Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions.

    SEO challenges large scale user platforms face

    Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers.

    Understand your user flows

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website." Solving real customer problems is a major key to mastering evergreen content marketing. A lot of people andbusinesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site.

    The importance of domain name selection for SEO

    Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way.

    Have a Unique Domain Name To Create a Brand

    Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. An important aspect of SEO is making your website easy for both users and search engine robots to understand. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date.

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    All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. If your current website isn’t using HTTPS then you should start scoping out a migration. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation.

    Google values the languages consumers use.

    Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Anchor text has been a huge talking point within SEO for many years now. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine.

    Include relevant keywords into your site headings

    Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Local businesses can’t be fully evaluated on the basis of links.

    Is your content visible in search results?

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content." SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might.

    Use Headers — Wisely

    When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. The sheerapparent complexity of SEO is enough to turn some people away entirely. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings.

    How do you make a Google friendly title?

    Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. Authority ismeasured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them.

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    Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page.

    Get People Talking About Your Brand

    Page load speed is also a ranking factor, especially for mobile. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place.

    The most important part of SEO is link building

    marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. SEO helps to ensure thatsearch engines can locate, index, and serve your website’s content to visitors in an efficient manner. SEO in Beverley is achievable. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

    Headings and HTML5

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "There's nothing like marketing in the minute." Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website.

    Optimize Your Site With WP SEO Plugin

    Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. Another tip is to make sure you do your research and examine which terms to target before you set out. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website.

    Canvas your competitors

    Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Use description meta tags to provide both search engines and users with a summary of what your page is about! CTR givessome insight into how likely potential visitors are to actually click on your site in the SERPs.

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    For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. At a bare minimum, include social sharing buttons on your content. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be.

    The most obvious SEO choice

    On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Take alook at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. When you delete one or more posts or pages from your site, there’s often collateral damage.

    The key here is to make sure SEO is worthwhile

    Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Anchor text diversification is all about not having the text links. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site.

    Google recommends this as a strategy

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX." Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are.

    Industry Content Analysis

    On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. Too many backlinks from manyunreliable domains can hinder the authoritative signals of your domain. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business.

    Essential indexes for your links

    If you create high-quality pieces of informative content on your website page-to-page, you will rank. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting.

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    Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines.

    Landing page and site user experience

    Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text.

    Identify potential backlink opportunities

    When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. SEO in Withernsea is here. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site.

    Keep URLs short

    According to SEO Consultant, Gaz Hall: "There have been a number of debates over the years about the SEO value of having keywords in your domain URL." Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group.

    No-follow all backlinks

    If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source.

    Focus more on Brand building

    Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Doorway pagesare typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure.

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    Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests.

    Utilize testimonials from customers

    Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for.

    Answer that ‘one’ question

    Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. SEO in Withernsea is here. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. To do the broken link-buildingmethod, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link.

    Google recommends quality hosting

    Gaz Hall, a Freelance SEO Consultant, commented: "Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results." Optimizing your images gives your website an additional chance to be found via image search. If yourproducts or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals.

    Build local relationships with content creators

    Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. A great way to upyour SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks.

    Auditing an Existing Site to Identify SEO Problems

    Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure.

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    Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth.

    Domain Age Is More Important For Backlinks

    This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Most companies use SEO to increase website traffic, which in turn, increases revenue. simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.

    Have a Unique Domain Name To Create a Brand

    What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Search engineswant to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. I strongly believe that relevant links have a bigger impact on the algorithm. How do site changes effect SEO? Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

    Is Cross linking bad?

    Gaz Hall, from SEO Hull, had the following to say: "Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive." The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys.

    Check Google Trends to see Search Volume Over Time

    Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Realize that meta keywords areonly used by your competitor to see what you want to rank for. Google still doesn’t use them. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities.

    How do I know if I have toxic backlinks?

    Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. If youhave a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Be careful not to includelinks within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience.

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    After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search.

    Start ranking for these terms

    Expect increased conversions, particularly those from visitors who arrived via organic search. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. You should also focus onbuilding internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.

    Identify keyword opportunities

    Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. So, how does Google determine site quality? Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Things canalways be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can.

    Shorter Page Titles and URLs Work Best

    We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website?" Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site.

    Stick To Either www or non-www Domain

    Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Search engineoptimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Successful SEO requires a thorough understanding of the business itself.

    Keyword Research — Avoid at Your Peril

    The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. At the end of the day, consumers want to feel like they’re always interacting with something natural and real.

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    The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links.

    Add valuable insight to your creative content

    company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. The canonical URL tells you / Google what the source of a page is. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website.

    Check in on your competitor’s strategies

    Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Local search success can be achieved by SEO. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly.

    Follow a consistent content cadence

    According to SEO Consultant, Gaz Hall: "If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though." The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating. There areliterally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.

    Mix the methods up

    If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile.

    The first choice should be keyword research

    Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google is constantly evolving to better understand the context and intent of user behaviour. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. When you add a link to your website, you are inviting users to leave your site. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site.

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  • یکشنبه 17 دی 1396

    SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. What would you type into a search engine to find your business website or page?

    Keep Outbound Links To Minimum

    Keyword-based titles help establish page theme and direction for your keywords. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks.

    Just take care of the Penguin consequences

    When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash.

    Effective Use Of Guest Blogging

    According to SEO Consultant, Gaz Hall: "Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. " Google countslinks from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Sometimes, all that you needare five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1.

    Competitor Analysis

    Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy.

    More importance is given to mobile

    The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. It may not be a good idea to link to the website from footers or sidebars. If an SEO tactic workedfor one website that does not mean the same can be successfully applied to another. Long Tail SEO is a really useful technique to generate organic search traffic for your website.

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  • جمعه 15 دی 1396

    Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO.

    Analyze your current website

    Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: It’s important to monitor the backlinks your site is accumulating

    Create Silos For Your Website

    The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. The searchengines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way.

    Use your outreach skills

    According to Gaz Hall, a UK SEO Consultant : "If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits." Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none.

    Create high-quality content on a recurring basis

    Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. For experienced marketing teams, the content creation process has become a high-level assembly line. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents.

    Start mapping your SEO needs to pages

    Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Unique content signifies quality.

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    Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Prioritize keywords and phrases, plurals, singulars and misspellings.

    Anchor text is still a huge ranking signal

    Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Google is showing Context is King when it comes to indexing people in Google's Index. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload?

    Add BreadCrumbs To Improve Navigation

    Search engines don’t like familiar or generic content. Another tip is to make sure you do your research and examine which terms to target before you set out. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description.

    Focus on performance, user experience, and content

    Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. According to Gaz Hall, a UK SEO Consultant : "Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. "

    Create fresh content

    Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Unique content signifies quality. Updating content across a site should be a priority as Google rewards fresher content for certain searches. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does.

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  • سه شنبه 12 دی 1396

    Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites

    Minimize link depth

    Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors.

    Useful, high quality, relevant content

    The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Keywords should be relevant. This means your site should be a satisfactory destination for users. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link!

    Domain to Domain Relevance

    Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Gaz Hall, a UK based SEO Specialist, commented: "Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience."

    Long Tail Traffic Is Hiding In Long Form Content

    Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on.

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